Mathematician Lera Drepak from Krasnoyarsk, tired of low-quality bags from the mass market, founded her own brand for the production of leather bags and accessories, spending only 4,000 rubles on this. A small amount was enough to buy the minimum necessary materials in Novosibirsk. In order to resolve the supply issue, Lera Drepak made friends with Novosibirsk suppliers and began to order leather by e-mail. Today, an entrepreneur regularly accepts orders from different cities of Russia, the USA and Europe. Due to the increased demand, handbags are made up to 80% on pre-orders, but the Maple brand also works with retail stores. Mainly product promotion is carried out through Instagram.
Natalia Kondaurova from Belgorod has gone from leading weddings to the owner of her own event-agency. Today, her company holds many festive events in different cities, and also organizes social balls for veterans on Victory Day. At the beginning of its existence, the project worked with little or no cost, it was enough just to register the individual entrepreneur and leave for the holidays on order. Later, additional investments were spent on sound and light equipment, costumes and decorations. Thanks to many years of work as a leader and developments in other cities - Kursk and Orel, today Natalia Kondaurova has no problems with the client base, especially in summer and before the New Year holidays. Many assistants and volunteers help her to handle orders.
Consulting company Boris Gorokhov has been helping entrepreneurs who work with China for three years to solve procurement issues, check contractors and enter into contracts. Since Boris Gorokhov lived and studied in Shanghai for a long time, he began to give private advice on entering the Chinese market for Russian entrepreneurs, and later turned this hobby into a business. The company's office is located in Shanghai, today it has 18 lawyers. The main clients are located in Moscow, and entrepreneurs from Kazakhstan and Uzbekistan often turn for help. Now the company is developing an additional direction - travel consulting on holidays in Russia for Chinese tourists.
Veronika Sanchik from Moscow spent only 50,000 rubles to launch BoxBetter online service. These funds went to the creation of the landing and the original round gift box. She was inspired by cosmetic mini-kits that are popular with beauty bloggers and editors of glossy magazines. Box services are designed to save customer time. For example, the self-development service helps to find time for yourself, acquire new ideas and gain inspiration. In each issue there is a book from the publishing house “Myth”, recommendations from beauty and health specialists, homework and pleasant surprises - accessories, cosmetics, sweets. Before filling each box, a consultation with a psychologist is held. Almost 20% of orders are orders as a birthday present to girlfriends. The plans of the businesswoman - the launch of a similar box for men.
A graduate of the Physics and Technology Institute at Moscow Institute of Physics and Technology Dmitry Kopytin from Moscow created the Words form text service as an experiment. In the process of finalizing the product it was possible to use it for free. The principle of the service is simple: the user can download his text, analyze the list of words in it, understand which words are unfamiliar, and try to learn them. In order to attract a large audience to the project, the entrepreneur plans to seriously engage in advertising, but so far there are no funds for this, and the project is being developed on the social network VKontakte.
Two brothers with Ecuadorian roots together with their mother launched a small business in Moscow - a family pastry shop, which was named after the Ecuadorian cake Tres Leches. At first, the guys wrote long messages to the organizers of various events in which they explained in detail who they were and what they wanted, but after four months they were called to the capital markets, they had fans and regular customers, and their desserts were sold in famous coffee shops. At the very beginning, entrepreneurs prepared desserts in their apartment, so they had enough starting capital of 60,000–80,000 rubles. Later they began to bake in the professional kitchen, and soon they plan to open their shop.
Sometimes the system of joint purchases can turn into a thriving business. One example of how this happens is the online store of children's goods “Take care of the Miracle” in Tyumen, which several years ago was opened by Kristina Kazantseva, having invested only 30,000 rubles at the start. The lack of a solid start-up capital did not prevent the store from working on a preliminary order: to accept the order, receive payment, pick up the goods at the supplier’s warehouse and take it to the customer. Initial investment paid off in two months. Almost immediately, the first offline store appeared. Today, the Beregite Miracle branches operate in every district of Tyumen. In addition, the company cooperates with other cities on the model of franchising. Successful development of the business project allowed Kristine Kazantseva to launch her own production of inexpensive children's clothes. Despite the fact that the Tyumen region is the leader in childbearing in Russia, and therefore there is a very high competitive environment in the city, it is still easier for small shops to compete with large online retailers, because it is enough to organize a quick delivery of goods.
Rafael Syrazhev, the founder of Lord Travel, decided to switch from the tourist business to the real estate business when the industry was in crisis. He successfully worked in the tourism market, speaking two languages - Turkish and Arabic, but only until September 2014, when customer confidence dropped sharply. Then Rafael Syrazhev and his colleagues decided to open a real estate agency for the sale of cottage settlements and connected an expert on land matters to the process in order to rule out cases of fraud with cottages. Less than a year later, the company was able to achieve positive results: land owners themselves began to offer it cooperation. The company was also able to receive investments from the Green Dollar Center within the framework of support for SMEs by the Government of the Republic of Tatarstan. By the recognition of the entrepreneur, both the tourist business and the real estate sector are oversaturated with competitors, so the company has to work on a serious client base and constantly increase customer loyalty.
Anton Prudnikov and Dmitry Alekseenko from Moscow were able to create a high-tech business without initial investment based on their own unique developments. The founders began their careers with simple engineers in a Moscow company, then they grew to middle managers and began to manage the company's projects with annual revenues of up to a billion rubles. A few years ago in Russia, no one specialized in the segment of car elevators for underground garages and parking lots, although more and more people began to buy cottages, and the need for a product grew. The founders chose a sales strategy for a high-priced product: once a quarter they found a client, billed him, entered into a contract and received a large turnover, which could be used to further develop the company. In September 2013, the first client helped to earn money on investments in advertising, promotion, personal communication with suppliers in Europe, office and accounting. Now the company has ten people, it has its own customer service, service mechanic. Prices for products start at 500,000 - 600,000 rubles. and can reach 10 million rubles.
Elena Sokolova from Novosibirsk organizes online lessons for children who, for one reason or another, cannot attend classes in a regular school. Starting from self-employment, Elena Sokolova gradually developed her own method of teaching children online and attracted several colleagues to her school. To date, the staff of teachers is nine people. The plans - the creation of a charity project for children with disabilities. But now Elena Sokolova provides significant discounts for children with infectious diseases.